DealerKit is a newer entrant to the UK dealer management system market, founded in 2021 by active car dealers. While DealerKit has gained industry recognition for its DMS capabilities, it comes at a significantly higher price point and with more restrictive contract terms. Haswent delivers a more comprehensive, fully integrated platform — including managed Google Vehicle Ads, social media automation and remote appraisals — at a more competitive price with flexible 30-day rolling terms.
| Feature | Haswent | DealerKit |
|---|---|---|
| Dealer Management System | Fully integrated | Included |
| Dealer Website | Modern, performance-optimised | Available but basic |
| SEO Optimisation | Built-in — schema markup, meta tags, site speed | Basic |
| Branded Invoicing | Included | Included |
| VAT Margin Calculation | Automatic with profit tracking | Available |
| Google Vehicle Ads | Managed end-to-end with DMS-powered feeds | Not included |
| Social Media Automation | Built-in — post directly from DMS | Not included |
| Remote Appraisals | Built-in with guided capture | Not included |
| Marketplace Data Feeds | All major UK marketplaces | Included |
| Finance Integration | Codeweavers, iVendi & more | Limited |
| AI Vehicle Descriptions | Advanced — customisable writing style, auto-detects selling points | Limited |
| Real-Time Valuations | AutoTrader & CAP | AutoTrader only |
| AutoTrader Connect | Real-time two-way sync | Included |
| Mobile Access | Full mobile-responsive platform | No mobile app |
| Task Boards | Built-in — vehicle prep, finance tracking, automations | Limited to job cards |
| Lead Management | Included | Included |
| Pricing | Competitive, transparent pricing | Based on sales volume, additional charges for extras |
| Contract Terms | 30-day rolling, no long-term contracts | Long-term contract |
DMS, website, ads and social media all connected
Managed end-to-end from feed to conversion
Margin scheme and standard VAT calculated for you
Single point of contact for your entire digital presence
Book a demo and see how Haswent compares to DealerKit for your specific needs.
Disclaimer: The information on this page was accurate to the best of our knowledge at the time of writing and was last reviewed in April 2026. Product offerings, features and pricing may change over time. We recommend verifying current capabilities directly with DealerKit before making any purchasing decisions. If you believe any information on this page is inaccurate, please contact us and we will update it promptly.
