Keyloop is a global dealer software provider, the business that traded as Kerridge, ADP Dealer Services and then CDK Global across the UK and Europe. Keyloop DMS runs sales, service, parts and accounting for franchised retailers, dealer groups and manufacturers. Haswent is built for independent dealers and smaller franchise groups who want their DMS, website and marketing in one connected platform.
Swipe the table sideways to see the full comparison.
| Feature | Haswent | Keyloop |
|---|---|---|
| Dealer Management System | Included | Keyloop DMS: sales, service, parts & accounting |
| Dealer Website | Included | Acquisition Hub |
| VRM Lookup | Included | Check with provider |
| Branded Invoicing | Included | Customisable invoicing |
| VAT Margin Calculation | Automatic | Check with provider |
| Google Vehicle Ads | Managed end-to-end | Check with provider |
| Social Media Automation | Built-in | Check with provider |
| Remote Appraisals | Built-in | Check with provider |
| Real-Time Valuations | AutoTrader & CAP | Trade-in valuations via third-party integrations |
| Marketplace Data Feeds | All major UK marketplaces | Check with provider |
| Finance Integration | Calculator, online applications & finance hub | Online finance in Acquisition Hub |
| Stock Funding Tracking | Built-in | Check with provider |
| Xero Accounting Sync | Built-in | Own accounting ledger in the DMS |
| AutoTrader Market Comparison | Built-in | Check with provider |
| Task Boards | Built-in: vehicle prep, finance tracking, automations | Check with provider |
| Review Generation | Built-in: auto-collect on Google, AutoTrader, Facebook & more | Check with provider |
| Inspections | Built-in: PDI, healthchecks, branded Simple & Detailed PDFs | Check with provider |
| Electronic Signatures | Built-in: order forms, invoices & deposit receipts signed from your DMS | Check with provider |
| Dealership Video | Available via Motor Marketing Solutions partnership | Check with provider |
| Contract Terms | 30-day rolling, no long-term contracts | Check with provider |
DMS, website, ads and social media all connected
Managed end-to-end from feed to conversion
Margin scheme and standard VAT calculated for you
Single point of contact for your entire digital presence
Book a demo and see how Haswent compares with Keyloop for the way your dealership works.
Disclaimer: The information on this page was accurate to the best of our knowledge at the time of writing and was last reviewed in September 2026. "Check with provider" means we could not confirm that feature from Keyloop's own website. Product offerings, features and pricing may change over time. We recommend verifying current capabilities directly with Keyloop before making any purchasing decisions. If you believe any information on this page is inaccurate, please contact us and we will update it promptly.