Car Dealer 5 is a UK-based provider of dealer websites and stock management tools for independent car dealers. They offer tiered website packages alongside their DMS 5 system for invoicing and stock control. While both platforms serve independent dealers, they differ in their approach to advertising management, integration depth and the breadth of features included as standard.
| Feature | Haswent | Car Dealer 5 |
|---|---|---|
| Dealer Management System | Included with all packages | Free with Symphony package only |
| Dealer Website | Included | Included (4 tiers) |
| VRM Lookup | Included | Included |
| Branded Invoicing | Included | Included in DMS 5 |
| VAT Margin Calculation | Automatic | Available in DMS 5 |
| Google Vehicle Ads | Managed end-to-end | Self-managed platform |
| Social Media Automation | Built-in | Not included |
| Remote Appraisals | Built-in | Not included |
| Stock Syndication | All major UK marketplaces | 15+ platforms |
| AutoTrader Connect | Real-time two-way sync | Standard feed |
| Finance Integration | Codeweavers, iVendi & more | iVendi, Codeweavers, Evolution |
| Contract Terms | 30-day rolling, no long-term contracts | No long-term contracts |
| AI Vehicle Descriptions | Advanced — customisable writing style, auto-detects selling points, low owners & optional extras | DeepSeek Intelligence |
| Real-Time Valuations | AutoTrader & CAP | Not included |
Car Dealer 5 is a good option for budget-conscious independent dealers who want an affordable website with optional DMS functionality and prefer to self-manage their Google Vehicle Ads. Haswent is the better choice for dealers who want a fully integrated platform with managed advertising, social media automation and every feature included as standard regardless of package.
Dealers switch to Haswent from Car Dealer 5 for the fully managed Google Vehicle Ads service, the integrated DMS included with every package, social media automation and the deeper AutoTrader Connect integration that keeps stock data synchronised in real time across all channels.
DMS, website, ads and social media all connected
Managed end-to-end from feed to conversion
Margin scheme and standard VAT calculated for you
Single point of contact for your entire digital presence
Book a demo and see how Haswent compares to Car Dealer 5 for your specific needs.
