Haswent vs Car Dealer 5

Car Dealer 5 is a UK-based provider of dealer websites and stock management tools for independent car dealers. They offer tiered website packages alongside their DMS 5 system for invoicing and stock control. While both platforms serve independent dealers, they differ in their approach to advertising management, integration depth and the breadth of features included as standard.

Feature Comparison

FeatureHaswentCar Dealer 5
Dealer Management SystemIncluded with all packagesFree with Symphony package only
Dealer WebsiteIncludedIncluded (4 tiers)
VRM LookupIncludedIncluded
Branded InvoicingIncludedIncluded in DMS 5
VAT Margin CalculationAutomaticAvailable in DMS 5
Google Vehicle AdsManaged end-to-endSelf-managed platform
Social Media AutomationBuilt-inNot included
Remote AppraisalsBuilt-inNot included
Stock SyndicationAll major UK marketplaces15+ platforms
AutoTrader ConnectReal-time two-way syncStandard feed
Finance IntegrationCodeweavers, iVendi & moreiVendi, Codeweavers, Evolution
Contract Terms30-day rolling, no long-term contractsNo long-term contracts
AI Vehicle DescriptionsAdvanced — customisable writing style, auto-detects selling points, low owners & optional extrasDeepSeek Intelligence
Real-Time ValuationsAutoTrader & CAPNot included
Task BoardsBuilt-in — vehicle prep, finance tracking, automationsNot included

Why Choose Haswent

  • Google Vehicle Ads fully managed end-to-end — not self-service, we handle feeds, campaigns and optimisation
  • DMS included with every package — not limited to the top tier
  • Social media automation — post vehicles directly from your DMS to Facebook
  • Remote vehicle appraisals with guided image capture and custom branding
  • AutoTrader Connect integration for real-time two-way data sync
  • Fully integrated platform — DMS, website, feeds, ads and social media all connected from a single data source

The Haswent Advantage

Integrated Platform

DMS, website, ads and social media all connected

Google Vehicle Ads

Managed end-to-end from feed to conversion

Automatic VAT

Margin scheme and standard VAT calculated for you

One Team

Single point of contact for your entire digital presence

Ready to see the difference?

Book a demo and see how Haswent compares to Car Dealer 5 for your specific needs.

Disclaimer: The information on this page was accurate to the best of our knowledge at the time of writing and was last reviewed in April 2026. Product offerings, features and pricing may change over time. We recommend verifying current capabilities directly with Car Dealer 5 before making any purchasing decisions. If you believe any information on this page is inaccurate, please contact us and we will update it promptly.