AutoTrader offers dealer websites as part of their broader automotive marketplace platform. AutoTrader is the biggest vehicle advertising portal in the UK. In our view its dealer website product is built on older technology, with less room for SEO and a higher price than specialist website providers.
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| Feature | Haswent | AutoTrader Dealer Websites |
|---|---|---|
| Dealer Website | Modern, performance-optimised | Legacy technology |
| SEO Optimisation | Built-in: schema markup, meta tags, site speed | Limited |
| Dealer Management System | Included | Check with provider |
| Branded Invoicing | Included | Check with provider |
| VAT Margin Calculation | Automatic | Check with provider |
| Google Vehicle Ads | Managed end-to-end | Check with provider |
| Social Media Automation | Built-in | Check with provider |
| Remote Appraisals | Built-in | Check with provider |
| Marketplace Data Feeds | All major UK marketplaces | AutoTrader only |
| Finance Integration | Calculator, online applications & finance hub | Limited |
| Stock Funding Tracking | Built-in | Check with provider |
| Xero Accounting Sync | Built-in | Check with provider |
| AI Vehicle Descriptions | Advanced: customisable writing style, auto-detects selling points | Check with provider |
| Website Performance | Fast, mobile-first design | Older technology, slower loading |
| Contract Terms | 30-day rolling, no long-term contracts | Contact for details |
| Task Boards | Built-in: vehicle prep, finance tracking, automations | Check with provider |
| Review Generation | Built-in: auto-collect on Google, AutoTrader, Facebook & more | Check with provider |
| Inspections | Built-in: PDI, healthchecks, branded Simple & Detailed PDFs | Check with provider |
| Electronic Signatures | Built-in: order forms, invoices & deposit receipts signed from your DMS | Check with provider |
| Dealership Video | Available via Motor Marketing Solutions partnership | Check with provider |
| Pricing | Competitive, transparent pricing | Premium pricing |
DMS, website, ads and social media all connected
Managed end-to-end from feed to conversion
Margin scheme and standard VAT calculated for you
Single point of contact for your entire digital presence
Book a demo and see how Haswent compares with AutoTrader Dealer Websites for the way your dealership works.
Disclaimer: The information on this page was accurate to the best of our knowledge at the time of writing and was last reviewed in April 2026. "Check with provider" means we could not confirm that feature from AutoTrader Dealer Websites's own website. Product offerings, features and pricing may change over time. We recommend verifying current capabilities directly with AutoTrader Dealer Websites before making any purchasing decisions. If you believe any information on this page is inaccurate, please contact us and we will update it promptly.