AutoTrader offers dealer websites as part of their broader automotive marketplace platform. While AutoTrader is the dominant vehicle advertising portal in the UK, their dealer website product is built on older technology with limited SEO optimisation and a higher price point compared to specialist website providers.
| Feature | Haswent | AutoTrader Dealer Websites |
|---|---|---|
| Dealer Website | Modern, performance-optimised | Legacy technology |
| SEO Optimisation | Built-in — schema markup, meta tags, site speed | Limited |
| Dealer Management System | Included | Not included |
| Branded Invoicing | Included | Not included |
| VAT Margin Calculation | Automatic | Not included |
| Google Vehicle Ads | Managed end-to-end | Not included |
| Social Media Automation | Built-in | Not included |
| Remote Appraisals | Built-in | Not included |
| Marketplace Data Feeds | All major UK marketplaces | AutoTrader only |
| Finance Integration | Codeweavers, iVendi & more | Limited |
| AI Vehicle Descriptions | Advanced — customisable writing style, auto-detects selling points | Not included |
| Website Performance | Fast, mobile-first design | Older technology, slower loading |
| Contract Terms | 30-day rolling, no long-term contracts | Contact for details |
| Pricing | Competitive, transparent pricing | Premium pricing |
AutoTrader Dealer Websites may suit dealers who want everything through a single AutoTrader relationship. Haswent is the better choice for dealers who want a modern, SEO-optimised website with an integrated DMS, managed Google Vehicle Ads and competitive pricing — while still feeding stock to AutoTrader through our data feed integration.
Dealers switch to Haswent from AutoTrader Dealer Websites for significantly better SEO performance, modern website technology, an integrated DMS with invoicing and VAT management, and more competitive pricing. They keep their AutoTrader advertising through our automated data feed — gaining a better website without losing marketplace visibility.
DMS, website, ads and social media all connected
Managed end-to-end from feed to conversion
Margin scheme and standard VAT calculated for you
Single point of contact for your entire digital presence
Book a demo and see how Haswent compares to AutoTrader Dealer Websites for your specific needs.
