AutoTrader offers dealer websites as part of their broader automotive marketplace platform. While AutoTrader is the dominant vehicle advertising portal in the UK, their dealer website product is built on older technology with limited SEO optimisation and a higher price point compared to specialist website providers.
| Feature | Haswent | AutoTrader Dealer Websites |
|---|---|---|
| Dealer Website | Modern, performance-optimised | Legacy technology |
| SEO Optimisation | Built-in — schema markup, meta tags, site speed | Limited |
| Dealer Management System | Included | Not included |
| Branded Invoicing | Included | Not included |
| VAT Margin Calculation | Automatic | Not included |
| Google Vehicle Ads | Managed end-to-end | Not included |
| Social Media Automation | Built-in | Not included |
| Remote Appraisals | Built-in | Not included |
| Marketplace Data Feeds | All major UK marketplaces | AutoTrader only |
| Finance Integration | Codeweavers, iVendi & more | Limited |
| AI Vehicle Descriptions | Advanced — customisable writing style, auto-detects selling points | Not included |
| Website Performance | Fast, mobile-first design | Older technology, slower loading |
| Contract Terms | 30-day rolling, no long-term contracts | Contact for details |
| Task Boards | Built-in — vehicle prep, finance tracking, automations | Not included |
| Pricing | Competitive, transparent pricing | Premium pricing |
DMS, website, ads and social media all connected
Managed end-to-end from feed to conversion
Margin scheme and standard VAT calculated for you
Single point of contact for your entire digital presence
Book a demo and see how Haswent compares to AutoTrader Dealer Websites for your specific needs.
Disclaimer: The information on this page was accurate to the best of our knowledge at the time of writing and was last reviewed in April 2026. Product offerings, features and pricing may change over time. We recommend verifying current capabilities directly with AutoTrader Dealer Websites before making any purchasing decisions. If you believe any information on this page is inaccurate, please contact us and we will update it promptly.
