Car Dealer CRM for UK Dealerships
Haswent's car dealer CRM is the part of its dealer management system that puts every enquiry from your website, AutoTrader and the other car sites in one list, with a full history for every customer and follow-ups your team cannot forget. Leads turn into deals without retyping a thing.
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Every enquiry in one place
Haswent puts every enquiry in one list, each with the customer, the car they want and
where they came from. Leads from your website, AutoTrader, CarGurus, Cazoo and Visitor Chat arrive
on their own, and phone calls, walk-ins and WhatsApp chats take a
few seconds to log.
Move each enquiry through your own stages, such as New, Contacted and Negotiating, assign it
to a salesperson, and add notes and files as you go. When the customer is ready, convert it
to a deal in one click.
Your website
Enquiry forms on your Haswent dealer website arrive as enquiries with the customer’s details and the car they asked about. Where the visitor came from, such as the traffic source and campaign, is recorded on the enquiry, so you can see which of your adverts brings in buyers.
AutoTrader
With your AutoTrader connection, Deal Builder deals and their messages come straight into your enquiries list, and lead emails sent to your enquiry email address are read and logged for you. You do not need to copy anything across from another inbox.
CarGurus and Cazoo
Leads from CarGurus and Cazoo (formerly Motors) are picked up and added as enquiries, with the customer’s details and the car they asked about, matched to the vehicle in your stock where it can be.
You get your own enquiry email address. Customers who write to it, and the websites you give it to, become enquiries in the same list as everything else.
Phone, walk-ins and WhatsApp
Log a phone call, a customer on the forecourt or a WhatsApp chat as an enquiry in a few seconds. Pick the source and the type of enquiry, such as a used car, a valuation or a service booking, and assign it to someone.
Finance applications and appraisals
When a customer applies for finance on your website, an enquiry is opened with the application attached, and updates from lenders are added to it as notes. Appraisals can be attached to an enquiry in the same way.
Your own sales pipeline
You set the stages your enquiries and deals move through, with a colour for each and your own closed stages for won and lost. The dashboard shows how many open enquiries sit at each stage.
Nothing sits unanswered
Haswent shows which enquiries nobody has picked up and how many each person has on the go. Your team can also turn on text alerts for new enquiries or ones assigned to them.
From enquiry to deal
Convert an enquiry and the customer, the source and the car carry across to the new deal, with any linked finance application or appraisal. The deal then flows into car sales invoicing, and when it is completed the salesperson’s sales commission is worked out from their commission policy.
Customer records
Know every customer before you pick up the phone
Every customer has one record that brings together everything you have done with them. When a regular comes back for their next car, you can see what they bought, what they paid and what they asked about last time.
For anything we have not thought of, such as a customer’s preferred contact time, set up your own custom fields under Settings > Custom Fields, fill them in on the customer’s Details tab and filter your contacts list by them.
If you already have a customer list, import your contacts from a spreadsheet and check them before they are saved.
Activity
A timeline of the emails you have sent and received, the texts you have sent and every form they have filled in on your website.
Notes and files
Keep notes and upload documents, such as a driving licence or a proof of address, against the customer.
Enquiries, deals and invoices
Every enquiry they have made, every deal they have done with you and every invoice raised for them, a click away.
Linked contacts
Link related customers together, such as a couple who buy together, and give each link a role so you can see who is connected to whom.
Follow-ups and tasks
Callbacks your team cannot forget
Use task boards for callbacks, finance chases and handovers. Each task can be linked to the customer, the car and the deal, with an owner and a due date.
Set up automations to create a task for you when a new customer is added or a deal is opened, so the first call back is already on someone’s list.
Diary
Test drives, viewings and handovers in one diary
Give each salesperson their own calendar, share calendars with the team or keep them private, and add resources such as a demonstrator or a handover bay. See the day, week or month at a glance, or all your calendars together.
In the Diary
- A calendar per person or resource
- Private or shared with the team
- Day, week, month and list views
Reviews
Ask for a review when the deal is done
With review generation, marking a deal as sold emails your customer a review request branded for your dealership. To ask an older customer, send a request from any deal or contact in one click, and see the reviews that come back in one place.
Paperwork signed on their phone
Send the order form or the invoice from the deal for your customer to sign with electronic signatures. You can open the signed copy from the deal.
Finance in the same place
Customers can apply for car finance on your website. Each application is linked to an enquiry, you send it to your lenders from the finance hub, and you convert it to a deal when they are approved.
Enquiry insights
See which adverts turn into sales
Enquiry insights show where your enquiries come from, which cars get the most interest and how many turn into sales. Use them to decide where to spend your advertising budget.
- Enquiries by source, campaign and type
- Open enquiries by status and by age
- Your most enquired-about vehicles
- Deals by source and deals lost by reason
- Enquiries by dealership and department, and each person’s workload
One system from first enquiry to handover
Your CRM works from the same records as the rest of the dealer management system: cars from your stock management, invoices from car sales invoicing, and enquiries from your car dealer website.
Frequently Asked Questions
What is a car dealer CRM?
A car dealer CRM is where you keep your customers and your sales enquiries, so every lead is followed up and you know the history of everyone who has bought from you. In Haswent the CRM is part of the dealer management system, so the same customer record links to their enquiries, deals, invoices and appraisals.
Which enquiries come in automatically?
Enquiries from your Haswent website, AutoTrader Deal Builder deals through your AutoTrader connection, leads from CarGurus and Cazoo, and emails sent to your enquiry email address all arrive in your enquiries list without retyping. Phone calls, walk-ins and WhatsApp chats can be logged by hand in a few seconds.
Is the CRM separate from the DMS?
No. Enquiries, customers, deals, invoices, tasks and the diary are all in the same system. When a customer is ready to buy, you convert their enquiry into a deal and the customer, the source and the car they asked about carry across, along with any linked finance application or appraisal.
Will my team know when a new enquiry comes in?
Yes. Each user can turn on text message alerts for any new enquiry, or only for enquiries assigned to them, as long as they have a UK mobile number on their profile. The enquiry dashboard also shows how many open enquiries each person has.
Can I bring my existing customers across?
Yes. You can import your contacts from a spreadsheet, check the rows before they are saved, and then carry on working with them in Haswent.
Does it work if I have more than one site?
Yes. Each enquiry sits with a dealership and a department, you can filter your enquiries by either, and the enquiry insights break down your enquiries by dealership and by department.